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Why everyone needs to see Ben Affleck's penis
The Internet undeniably has a lot to say about Ben Affleck’s full frontal nudity in Gone Girl, director David Fincher’s adaptation of the best-selling Gillian Flynn novel. I’m not exactly sure why,...
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Bro uses Tinder to get NBA predictions for all 30 teams
Is nothing sacred anymore? You used to wait by the mailbox for the Thursday Sports Illustrated. Season preview editions were the best—always a little fatter. The format familiar but compelling: the...
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Drunk J. Crew is your must-follow Tumblr of the week
When it comes to models, every apparel brand goes for a signature look, like “emaciated,” or “underage,” or “contemptuous.” In J. Crew’s case, that aura would be “actually kind of drunk.” But don’t...
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Pottermore arrives on Tumblr with a trick-or-treat surprise
JK Rowling has clearly embraced Twitter, but the latest surprise from the world of Harry Potter could be Fantastic news from another corner of the Internet.Pottermore, Rowling's home on the web for...
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This couple makes $15,000 a month dressing up their dog online
The offline job market is terrible, but it's reassuring to know that anyone with a cool dog and lots of stylish clothes can ride social media fandom all the way to successful Internet entrepreneurship....
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'Hunger Games' promotional campaign taps YouTube stars
The Hunger Games has a long history of inventive marketing plans, from sorting fans into competitive Districts via social media, to managing a fashion-based Tumblr presence celebrating the outrageous...
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A condom filled with spaghetti is going viral on Tumblr
A theory: There’s a direct relationship between a Tumblr post’s popularity and its lack of context. Case in point: the mind-bogglingly weird, inexplicably hilarious photo of a condom stuffed with...
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How to gain a million followers on Twitter without really trying
It was April of 2009 when everything changed. I had been on Twitter almost two years at that point, as @abigvictory, using it mainly as a platform for crude jokes and observations about sports.I was at...
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A first look at Femsplain, a new publishing community for women
The Internet has become a place where women's voices are often censored, marginalized, or silenced. It's also a place where those voices can collectively rise above the noise and become their own...
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The Walmart employee choir's CD is going viral on Tumblr
Walmart has a choir, and that choir has a Tumblr fandom—albeit an ironic one. The community’s minor obsession with the Walmart Associate Choir began after someone found a copy of the album in a...
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Tumblr's latest update is causing some major headaches
Taylor Swift picked the worst possible day to take over the Tumblr Radar. Just about the only thing that could have overshadowed the singer's guest curation of the Radar feature is a disastrous Tumblr...
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The strange and frightful tale behind Tumblr's Skeleton War
Warning: This story contains adult language that could be offensive to some readers. In the rich narrative history of Tumblr, there is one fine tradition that comes round every year: the Halloween...
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Tumblr will give you a little hat for promising to vote
Following in the footsteps of other major tech companies like Google and Twitter, popular microblogging service Tumblr is getting into the 2014 midterm election spirit with a new feature that...
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Tumblr users try to organize strike in response to site update
Tumblr users aren’t happy with the site’s latest update—which is more or less the same thing you could say for the previous update, and the one before that. But this time Tumblr bloggers aren’t simply...
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Fangirls run the world—just ask Alex From Target
Depending on which corner of the Internet you frequent, you may have noticed a phenomenon blowing up this weekend: A teenage Target employee suddenly became a memetic sensation that rapidly evolved...
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'Mike Brown Can't Vote, But I Can' Tumblr turns Ferguson into civic engagement
As millions of Americans line up to vote this Election Day, a Tumblr called Mike Brown Can't Vote, But I Can shows how the shooting of unarmed African American teenager Mike Brown in Ferguson, Mo., is...
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Gamergate's doomed plan to win over Tumblr
In the three months since the Gamergate movement began, its proponents have only managed to make a dent in Gawker’s bottom line and out themselves as virulent misogynists. Ethics in journalism are...
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Tim & Eric's brand destruction continues with Totino's pizza rolls
In late September, Tim Heidecker and Eric Wareheim debuted their commercial for GE’s new “smart” lightbulb, featuring Jeff Goldblum. The comedy duo’s no stranger to riffing on ridiculous products via...
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Why sexist attacks on Hillary Clinton won't fly on the Internet
Six years ago, sexism in the media was instrumental in denying Hillary Clinton the Democratic presidential nomination. Thanks to the growth of online feminism, however, the media may be her salvation...
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Tumblr is weirdly obsessed with trombones and oven doors
There isn’t usually much crossover between viral videos your grandma shares on Facebook and Tumblr’s latest weird meme obsession. “When Mama Isn’t Home” is a rare exception. The 15-second video shows...
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